BraunAbility annonces CEO change

2024-03-07 03:15

BraunAbility today announced that Staci Kroon, President and Chief Executive Officer (CEO) and a Director, has informed the BraunAbility Board of her decision to depart BraunAbility effective April 1, 2024. Scott Nelson, currently President of North America Manufacturing, will be named President and CEO and will become a Director effective April 1, 2024.

Keith McLoughlin, Chairman of the Board of BraunAbility, said, “Staci has made many important 
contributions over the past seven years as Chief Executive Officer. In addition to effectively steering 
the company through the Covid-19 pandemic, she has strengthened and expanded the capabilities 
of BraunAbility strategically, operationally, and organizationally. Her leadership has led to a 
doubling of the size of the company and record financial performance in 2023, and has enhanced 
the long-term profitable growth potential of BraunAbility. On behalf of the Board, I want to 
recognize, congratulate, and thank Staci for her dedication and wish her and her family all the very 

Staci Kroon said, “I am proud of BraunAbility’s accomplishments and how we have transformed the 
portfolio to bring value to our customers. It has been an honor to lead this company and 
exceptional team of people, and I am confident that BraunAbility will enjoy continued success for 
many years to come.”

McLoughlin continued, “We are fortunate to have in the company a talented and experienced 
business leader in Scott, who is well-prepared to step into the CEO position. Scott is a proven 
leader, who is deeply familiar with our strategy, our team, and our products and services. We are 
confident and excited about his ability to successfully lead BraunAbility into the future.”

Scott Nelson said, “It is indeed an honor and a privilege to accept this role. Having led 
BraunAbility’s North America Manufacturing business unit and worked closely with the team over 
the last several years, I feel prepared and excited to lead this great company as we continue our 
work to increase value for all our stakeholders. I am eager to work with our talented global team as 
we pursue our mission to bring exceptional value to our customers and shareholders, while 
fulfilling our purpose of “Making Life a Moving Experience for All.”